Recognising what makes your business special and different, gives you an edge over the competition. Whether you’re hungry to get to the top or already there, we help companies unearth what counts now and into the future. We translate this gold-dust into a route map for clients, showing how to make it happen with practical marketing steps and if preferred, we will also action the plan. Our expertise includes brand architecture; brand positioning; data insight; portfolio management; qualitative research; vision projects.

Case Study

#1 Getting their mojo back

Challenge

One of London’s oldest surveying firms, Drivers & Norris had a good reputation but its image needed some TLC. In the face of increased competition, the team was beginning to lose confidence and some customers were starting to look elsewhere.

Solution

To kickstart turning things around, we undertook a vision exercise to understand what made them tick and find out what sets it apart from others practices covering a similar patch.

We listened to customers and senior management and then we ran a fun, hands-on vision workshop involving staff from all areas of the business.

As a result, we found a space in the market for them to own, as well as talk powerfully about themselves. Staff felt proud to be involved and were excited to put the new ideas into action.

Off the back of creating a clear positioning, NKC went on to remodel their offices, design a new company logo, re-look the website, as well as overhaul all marketing and sales literature.

Result

More and higher-value new customers came through their doors, they retained #1 status in their area and numbers of existing clients wanting to leave leveled out.